High Chaparral's customer survey shows: 4 out of 10 visitors still want to keep their distance after the pandemic

Almost 40 percent of summer visitors still want to keep their distance in a future normal situation. This is the result of a customer survey conducted by the Wild West park in Småland during the winter. For the coming season, High Chaparral will retain advance booking and a daily visitor cap.

A customer survey asked summer visitors to the High Chaparral about their views on queues and crowds once the pandemic is over. Nearly 40% said they would continue to keep their distance and be on the safe side. More than 50% say they will continue to be cautious but will not be concerned about being in large crowds. Around 10% say that once the pandemic is over, they will return to normal and that keeping their distance will not be important or something they will think about.

During the autumn planning work for next summer, High Chaparral has already taken into account a change in behavioral patterns after two summers marked by restrictions and recommendations linked to covid-19. Early last autumn, High Chaparral announced that advance booking and a daily visit limit will be introduced permanently. As before, season ticket holders do not need to pre-book their visit.

- The customer survey confirms that the holistic approach we are now taking to further reduce the risk of queues and congestion at the entrance, shops and eateries, showarenas and activities in the park is the right way to go," says Mathias Bergendahl, CEO of High Chaparral. 

High Chaparral will open its doors for the next season on May 26, 2022.

High Chaparral a theme park for families with children unlike any other. A visit here is an experience for all the senses, and the whole family can experience the real Wild West as it once was in mid-17th century America. Everything in the park is themed to reflect the Wild West as much as possible, giving guests an adventurous and fun experience. In the summer of 2021, the Wild West park was visited by 173,575 visitors, an increase from the previous record of 165,000 set in 1990.