Hanna Forthmeiier new marketing manager at High Chaparral

The Småland theme park High Chaparral has appointed Hanna Forthmeiier as marketing manager. Hanna Forthmeiier comes from a long-standing position as marketing coordinator at Din Maskin AB in Värnamo and has previously worked with destination marketing at Jönköping University.

High Chaparral is a strong brand in the family segment. This is proven not least by the fact that High Chaparral has been named either the Nordic region's or Sweden's best theme park for six years in a row in the Stora Barnsemesterpriset vote by Barnsemester.se.

To further strengthen positions and achieve increased awareness in the segment, in parallel with the work to further develop the customer experience, High Chaparral is now investing further in marketing and communication. In addition to marketing manager, Hanna Forthmeiier will be part of the company's management team.

- I am really looking forward to working with a brand as strong as it is storied towards the vision of becoming the world's best Wild West for families with children," says Hanna Forthmeiier.

- "We are very pleased to welcome Hanna Forthmeiier to our theme park. With a broad and solid academic, strategic and operational background in marketing, Hanna Forthmeiier is just the right person to lead our marketing and branding work to new heights, says Mathias Bergendahl, CEO.

High Chaparral a theme park for families with children unlike any other. A visit here is an experience for all the senses, and the whole family can experience the real Wild West as it once was in mid-17th century America. Everything in the park is themed to reflect the Wild West as much as possible, giving guests an adventurous and fun experience. In the summer of 2021, the Wild West park was visited by 173,575 visitors, an increase from the previous record of 165,000 set in 1990.