High Chaparral opened new booking system today - retains advance purchase and visitor limit

Today, High Chaparral launched a new booking system with the ability to book accommodation, entrance tickets and Wild West equipment for pick-up in the park in one booking flow.

- We have based our approach on the customer's wishes and the experience we want to offer our guests throughout the digital journey, with the overall goal of creating a simpler and smoother booking process," says Maja Welandson, Guest Services and Accommodation Manager at High Chaparral.

The new features include a number of functions requested by High Chaparral guests. Now the

includes the possibility to book a specific cabin or campsite and a clearer overview of available accommodation and number of booked guests per day. The new booking system offers additional payment options than before, with card payment, swish, invoice and installment options.

Last season, High Chaparral introduced an online shop with the possibility of picking up products such as hats and other Wild West equipment at the entrance. The initiative was a success and this year it is possible to book accommodation, entrance tickets and Wild West equipment in the same booking flow.

- The possibility to buy toys in advance for pick-up was one of the measures we took to reduce the risk of queuing. It was much appreciated and therefore we continue to invest in this solution," says Maja Welandson.

High Chaparral will retain advance booking in order to limit the number of visitors to the park. This measure is taken to improve the customer experience by reducing the risk of queuing and congestion.

High Chaparral's new reservation system is supplied by the Danish system supplier CompuSoft A/S. In addition to the reservation system, CompuSoft provides digital food ordering and restaurant cash registers.

Press contact:

Mathias Bergendahl, CEO

mathias.bergendahl@highchaparral.se
0370-827 38