High Chaparral goes big on Halloween

- After last year's success, we decided that High Chaparral should offer a Halloween no other amusement or theme park can compete with.

The Wild West park High Chaparral in Småland has been hosting Halloween celebrations for a couple of years. Last year, they expanded the area of the park that was open and added more zombies and activities. In addition, they made everything a little scarier than in previous years. Malin Ögård, marketing manager at High Chaparral, says that they hit the mark with a completely new target group.

- There were a lot of visitors. Above all, a new target group found its way to High Chaparral. It consisted of slightly older young people who love everything about Halloween. They liked our setting with an old town. No one else had that.

So this year, they've decided to put a little more effort into Halloween. Of course, all families with children should feel warmly welcomed and be suitably frightened by hollow-eyed zombies, resurrected Western heroes and wandering tourists left over from the summer. But after 5 p.m., some parts of the city will only be open to those over 15.

- It's going to be really scary. And the story behind it is already set for the whole celebration. The town of High Chaparral is transformed into the town that died and was forgotten after it was ravaged by an unknown plague in 1871. In October, 148 years later, the gates to the unknown are thrown wide open. "We are the only ones in Sweden to do this," concludes Malin Ögård.