High Chaparral enlists the help of Danish CompuSoft to create a simple and smooth booking experience for visitors

For the summer of 2022, High Chaparral is making a major investment on a broad front to create a positive experience for the theme park's visitors. An experience that starts from home at the time of booking and continues during the stay. An important part of the development work is the digital customer journey and High Chaparral has therefore signed an agreement with the Danish system supplier CompuSoft A/S, which includes online booking of entrance tickets and accommodation as well as restaurant cash registers.

- The most important part of our procurement was to be able to create an easier and smoother guest experience. CompuSoft has clearly proven to be the best option for us, both for the customer and for our accommodation staff," says Maja Welandson, Accommodation Manager at High Chaparral.

- "We look forward to working with High Chaparral to create a great digital solution for both the theme park and their customers. High Chaparral has a strong focus on digital development and we look forward to contributing to a positive guest experience, says CompuSoft CEO Thomas Traberg-Larsen.

CompuSoft's booking system will be implemented during the first quarter and is expected to be available on the theme park's website Highchaparral.se during the first half of April 2022.

High Chaparral a theme park unlike any other. A visit here is an experience for all the senses, where the whole family can experience the real Wild West, as it once was in mid-17th century America. Everything in the park is themed to reflect the Wild West as much as possible, giving guests an adventurous and fun experience. In the summer of 2021, the Wild West park was visited by 17,374 visitors, an increase from the previous record of 165,000 set in 1990.