High booking pressure at High Chaparral: Almost four times higher booking level during Easter weekend compared to last year

At High Chaparral , bookings for the summer are at an all-time high. During the Easter weekend, the level of bookings has been almost four times as high as during Easter last year.

- Right now, it is mainly accommodation in our cabins, caravans and at our campsite that is being secured for the summer," says Mathias Bergendahl, CEO of High Chaparral.

Overall, the booking level is 43% higher compared to the same period last year ahead of the record summer of 2021.

- Booking patterns are different this year compared to last year. Before the pandemic, the Easter weekend was a strong booking weekend when many families and travel groups plan their summer vacations. What we are seeing this year is likely a return to the previous booking trend now that the pandemic has changed shape. The return of a more traditional show offering after two summers marked by the pandemic combined with our ongoing advertising campaign certainly also contributes to the rapid increase in bookings we are now seeing," says Mathias Bergendahl.

High Chaparral will retain advance booking in order to limit the number of visitors to the park. This measure is taken to improve the customer experience by reducing the risk of queuing and congestion. In 2021, High Chaparral set a new visitor record with a total of 173,545 guests.