Mathias Bergendahl from the World Culture Museums becomes the new CEO of High Chaparral

High Chaparral's new CEO Mathias Bergendahl has extensive management and marketing experience. He comes most recently from the position of Communications and Marketing Manager at the World Culture Museums.

- We have had many highly qualified applications for the position of CEO at High Chaparral, but Mathias Bergendahl's long experience in communication, brand and organizational development was a good match with our plans for the park and our organization, says Bengt Gustafson, Chairman of the Board of High Chaparral Sweden AB.

Mathias Bergendahl has worked for many years in the US in PR and communications – both at PR and advertising agencies and as a manager and marketing director at the Florida International Museum and St. Petersburg Museum of History in Florida, among others. When he returned to Sweden in 1990, he was soon recruited by the travel company Tui Nordic, where he became Nordic communications director and head of the Nordic PR & Communications staff function.

In recent years, he has been Head of Communications and Marketing at the World Culture Museums, which include the East Asian Museum, the Ethnographic Museum, the Mediterranean Museum and the World Culture Museum. He is now looking forward to his new role as CEO of High Chaparral.

- It will be a lot of fun and exciting to work with a brand that so many people have a relationship with. High Chaparral's focus on activities for families with children, where children and adults are co-creators of their experiences in the park, is right on time.

In connection with Mathias Bergendahl's appointment on February 10, High Chaparral's current Park Manager Mattias Tambour will become Deputy CEO with continued responsibility for the park.

For interview contact:

Bengt Gustafson
Chairman of the Board
Tel: 07055 74 05
Email: bengt.gustafson@aplexus.se

Alt.
Malin Ögård
Marketing Manager High Chaparral Sweden AB
Tel: 0370-827 16
Mail: malin@highchaparral.se