When High Chaparral opens on May 22, it will be with an even bigger park and even more Wild West.

- The investment with Texas Longhorn in a completely new area and several new activities with a focus on learning is fully in line with our ambition to further develop our Wild West theme," says Mathias Bergendahl, CEO.

The 2020 summer season was marked by COVID-19 and High Chaparral is now preparing for a similar summer with continued restrictions.

- We realized early on that the summer of 2021 would be similar to 2020 and we have therefore developed several solutions since September to reduce the risk of congestion and increase the spread of visitors in the park. In addition to the new Texas area, we have created an additional entrance to the park, digital food ordering for take away and three new picnic areas. Also new this year, visitors can order Wild West gear in advance for pickup in the park. We have also created a brand new 1,000 square meter shop solution in our warehouse, with separate entrance and exit, as well as an outdoor queuing system in a 2,500 square meter square," says Mathias Bergendahl.

The Texas Longhorn is a unique and characteristic breed of cattle of the American Wild West. The breed became popular in the 1870s when cowboys moved them across the Great Plains of North America. The Texas Longhorn is particularly known for its long horns, which can be over three meters long from tip to tip.

On Saturday, May 22, High Chaparral will open its doors for the 2021 summer season. High Chaparral's three new Texas Longhorns are expected to be released into the enclosure on May 18.

Interest in visiting High Chaparral this summer is high. The Wild West park in Småland is seeing a significant increase in bookings compared to the same period in 2020 and is introducing a daily visitor limit.

In February, the number of bookings increased by over 50% compared to February 2020 and the forecast for March is that the number of bookings will be more than double compared to the same month last year. Booking pressure is particularly high for July.

- "We are extremely pleased with the great interest ahead of the summer. With a traditionally large number of returning visitors, we also see it as a sign that the park was perceived as safe last year, despite covid-19, and that many now choose to come back this year, says Mathias Bergendahl, CEO of the High Chaparral theme park.

The 2020 summer season was marked by COVID-19 and the High Chaparral theme and theater park is now preparing for a similar summer with continued restrictions. Already in September last year, High Chaparral started to develop solutions to further disperse visitors in the park and actively work to counteract crowding, which this year also includes a limit on the number of visitors per day. The measures include an extension of the park.

- Due to the pressure we see, we are already preparing for a limitation. We are awaiting a final decision on a possible visitor ceiling for us as a theme park, but can state that the Public Health Authority's proposal of 1 person per 20 square meters is relatively close to the booking limit we introduced on our own initiative last summer, says Mathias Bergendahl.

On Saturday, May 22, High Chaparral opens its doors for the 2021 summer season.

Recruitment of seasonal staff for the Wild West Park in Småland for summer 2021 is in full swing. Compared to the recruitment a year ago, the theme park has received twice as many applications.

For each summer season, High Chaparral hires a total of 350 seasonal employees. Available positions include actors, campground hosts and receptionists, sound technicians, ushers, horse grooms, paramedics, adventure staff such as train robbers and gold panning, as well as a number of retail and restaurant positions.

There has been particularly strong interest in the positions of steam engine driver and actor. Interest in working in the costume workshop, where nearly 800 individual costumes are created for each season, triples in the summer.

High Chaparral is now preparing for a similar summer with continued restrictions.

- With valuable experience from last summer, planning work is underway for this year's season with a particular focus on further reducing the risk of queuing and increasing the spread of visitors in the park, as well as further development of the park's measures linked to covid-19, says Mathias Bergendahl, CEO of High Chaparral.

The deadline for applications is January 31, 2021 for actors and February 28, 2021 for other positions. Vacancies can be found here: https://www.highchaparral.se/jobba-hos-oss/.

High Chaparral opens on May 22 and closes for the season on September 5.

The 2020 summer season was marked by COVID-19 and High Chaparral is now preparing for a similar summer with continued restrictions.

To find a sustainable solution for visitors, staff and horses, High Chaparral made a major change this summer when Shows were replaced by interactive activities with the park's many Wild West characters. A change that contributed to High Chaparral yesterday receiving the Grand Tourism Prize 2020 and which the park is now building on.

Focus areas in the planning work for the summer season include further minimizing queuing and at the same time increasing the spread of visitors in the park.

- Ahead of summer 2020, we made it clear that the opportunity to open came with a great responsibility. That our entire operation would follow the prevailing restrictions and laws, and design the necessary measures based on them. We have taken our experiences and the positive response we received from our visitors with us, and are now working to further develop our measures linked to covid-19," says Mathias Bergendahl, CEO of High Chaparral.

In summer 2020, 117,000 visitors visited High Chaparral, 73% of the number of visitors in 2019.

High Chaparral opens on May 22 and closes for the season on September 5. Booking for season and gift passes will open on December 1, 2020 and entrance tickets and accommodation in January 2021. Recruitment of 350 seasonal staff will begin on Friday, November 27.

Highlights of this summer's actions related to COVID-19 can be found in this video: https://vimeo.com/482047603?fbclid=IwAR39MZ0zBD0h1CIny7RoPkTkfho1zXdsb2eetwPTdD1DrBQdE7LnJ9TKNCA

Press contact:

Mathias Bergendahl, CEO

Tel: 0370-827 38 Mail: mathias.bergendahl@highchaparral.se

2020 measures in response to COVID-19

• Ongoing advice from a consultant, PhD in molecular cell biology, on COVID-19 and the course and effects of a pandemic
• Ongoing advice from security consultant to ensure compliance with Police authorization certificates, laws and applicable restrictions
• Advance purchase and limited number of tickets per day
• Signs, street talkers and stickers on the ground and floor with messages about keeping your distance, washing your hands regularly, staying home if you are sick and coughing/sneezing into your arm pit
• Hand sanitizer everywhere in the park
• Disinfection in the carriages between each train journey
• Purchase of fences to delimit staff and visitors and to better work with queuing
• Installation of fences to ensure a maximum of 50 spectators in each arena
• Fever test of staff before each shift and quarantine accommodation for staff with symptoms of illness
• Compliance with Public Health Agency of Sweden guidelines for restaurants, accommodation and cleaning
• Increased cleaning in all areas, including toilets, accommodation and the campsite service building
• Disinfected cabins and rooms before each new check-in
• Information on actions and offers on the website
• Close cooperation with local and regional authorities
• Entrance hosts at several locations in the park
• Relocation of Wild West scenery
• Realignment in line with the brand's "Be part of the adventure", replacing performances with interactive activities with the park's characters.